Unilever and César Iglesias announced a strategic alliance in order to provide better service to consumers and clients in the region, through an efficient and sustainable production chain and, in this way, expand business in the country.

In a first stage, it will seek to combine the distribution strength of César Iglesias with Unilever’s brand portfolio with Personal Care products such as Dove, Suave, Tresemmé, Rexona and Ax, among others. In this sense, in order to continue expanding their product portfolio, both companies do not rule out exploring more forms of collaboration in the future that allow making use of Unilever’s global capabilities for brand building, research and development, along with the skills of product development and manufacturing of César Iglesias.

Unilever and César Iglesias create this strategic alliance with a vision and mission of scope that extend far beyond the agreement between both organizations.

The agreement signed between both companies marks the beginning of a process of integrating their portfolios throughout the supply and distribution chain.